Photos by Mountain Wave Co
MERRELL x JANJI x R.E.I.
Campaign: Vastlands
My Role: Art Direction
Janji partnered with Merrell and R.E.I to launch a special capsule, including a customized trail running shoe and matching kit. The featured print artwork was created by Mongolian artist Gawaa, whose artistry explores identity, migration, and the meeting of traditional and modern worlds.
I directed all visual aspects of this campaign launch from start to finish, including on-set art direction for a Studio photoshoot, briefing local and international Lifestyle productions, and executing marketing rollout.
Video by Billy Yang
Studio photos by Simon Simmard
